Way before influencers discussed healthy eating, Jasmine was already a giant in the industry. The brand, founded in 1990, saw less experienced competitors increasing their digital presence. There was a need to reformulate its communication strategy, delivering the pioneering spirit that has always been part of the brand DNA and valuing the benefits of real, healthy, food.
Content/Data & Tech
Green Park Content proposed a new brandbook. We redesigned and enhanced all brand communication: colors and fonts, images and recipes. A content strategy was created and produced. We found ourselves ahead of the social networks, producing content that answered the questions at the top, middle and end of the Jasmine’s sales funnel.
By the end of the project, Jasmine had a new business proposition, already consolidated, that guided the brand in its digital presence. The digital content showcased the values of the brand perfectly, we engaged a new audience and created positive results.