Amazing ContentThat Performs.
Havaianas is a lifestyle brand that is synonymous to the sandals category produced in Brazil. While Havaianas is considered the most popular flip-flop brand in the world, it doesn’t necessarily have the same brand sentiments in Asia. GPC were approached to help Havaianas analyse the brand’s current online presence and craft a content strategy that would help drive awareness and consumer engagement in Asia.Read More
Seventh Generation is a leading brand when it comes to plant-based home care products; with a purpose to be a positive force in the world, whilst helping Unilever meet its sustainable living goals. Seventh Generation have a commitment to safer products and a cleaner world for future generations, we work with the brand to help them grow in the Asia market via educational and informative social media content.Read More
With close to 15 million monthly searches for recipes in Indonesia, the region is a key market for Unilever Food products. As a result, GPC were tasked with how to effectively tap into this competitive market, and ultimately get more Indonesians to cook using Unilever Food products. In just over a year, MAHI has become the leading branded recipe website for home cooks in the country, capturing almost 500% more users compared to the closest competitor in the industry.Read More
We created an online destination content hub for ‘seek-out’ style guides, product hacks, tutorials and trends to showcase Unilever’s broad range of haircare products. With our team of SEO, content marketeers, and haircare experts, we publish over 500 pieces of content monthly across 10 different markets, with the support of three global studios. In just 18 months we generated over 19m online views and drove 1m users to the website via social channels. The project is ongoing and continues to rank on the first page for over 4,600 hair terms.Read More