Green Park Content

Technology

CMS design, UX and
technical SEO.

SEO, data-driven, brand publishing experts.

At Green Park Content, we create relevant, engaging and purpose-led digital content. With more than 50,000 assets and articles created, and 100 million unique visitors generated, you could say we know a thing or two about delivering on the sweet spot where SEO precision meets your customers passions and needs.

Share Your Purpose

All Things Hair

We created an online destination content hub for ‘seek-out’ style guides, product hacks, tutorials and trends to showcase Unilever’s broad range of haircare products. With our team of SEO, content marketeers, and haircare experts, we publish over 500 pieces of content monthly across 10 different markets, with the support of three global studios. In just 18 months we generated over 19m online views and drove 1m users to the website via social channels. The project is ongoing and continues to rank on the first page for over 4,600 hair terms.

UFS Academy

Chefs want authentic, credible guidance from their peers and industry leaders, and a source of inspiration that’s a cut above the existing mass of amateur home-cook content. To meet that need we created a on-demand ‘Netflix for chefs’. Our team sourced and worked closely with over 50 top chefs across three continents to produce hundreds of inspirational training videos shot in their own kitchens by our team of food specialists. The project now operates in over 70 markets, supporting chefs by offering professional ingredients, dish inspiration, and industry best practice.

Fair Kitchens Initiative

After the success of UFS Academy, Unilever Food Solutions wanted to go a step further and help tackle real industry issues. Independent research revealed that a destructive kitchen culture was commonplace in the industry, meaning the industry loses great talent as chefs burn out. In 2018 we worked with Unilever to launch the #FairKitchens initiative, designed to create a better future for chefs. With our network of 300 chefs globally, the ambition is a world where 17 million restaurants are running #FairKitchens. The project is still ongoing.

Danone Baby

Danone came to us with an almost abandoned website: DanoneBaby. As a leader in the infant nutrition sector, the brand didn’t communicate properly with its audience. They needed relevant, engaging content to reach the consumer and a content strategy to match with a view to increase organic traffic, and ultimately increase sales. We implemented a SEO-driven editorial and content plan, analysing market trends and competitor analysis. In 23 months, we increased organic traffic, page views and sessions, and went on to position DanoneBaby as a significant player in the infant nutrition sector.