Green Park Content implemented a native programmatic advertising strategy to focus only on our most premium infeed inventory and bid high to target the audience where they were more likely to convert. Ads were split between content-based stories and more direct sales. A variety of suppliers are employed and continue to be tested for their conversion performance. Our buying strategy was pure retargeting, aimed at winning bids in order to maximise our reach on a limited set of top-quality inventory.
Create a ‘always-on representative recruitment strategy’
Primarily female, 25-35 wanting to earn a supplementary income