Situation

Ahead of Admiral’s innovative Multicover product launch they approached Green Park Content with the objective or raising brand awareness and driving conversions via organic search traffic, to do this, they needed to find and attract the right users to drive purchase consideration with the ultimate aim of converting traffic to new customers via ‘the quote process’.

Admiral approached Green Park Content to lead their SEO and content strategy, as well as implementation of a native programmatic advertising solution.

    Content/Paid Media/SEO

    Unilever Image

    Solution

    Our team implemented a robust SEO and content strategy, creating videos, articles and infographic content to attract and engage both new and existing users.

    To boost the reach of the campaign, our programmatic trade desk amplified the content across publisher networks, showcasing the MultiCover product in highly-targeted premium environments.

    Results

    170% ROI through customer visits converting via the quote process.

    Objective

    Drive traffic and consideration for new product launch, placing their product in premium environments to see high conversion rates via the ‘quote process’

    Audience

    Car and Homeowners

    Category

    Finance, Insurance

    Solutions

    SEO, Content Strategy, Native Programmatic