Havaiana’s

  • Data & Tech

Havaianas is a lifestyle brand that is synonymous to the sandals category produced in Brazil. While Havaianas is considered the most popular flip-flop brand in the world, it doesn’t necessarily have the same brand sentiments in Asia.​ GPC were approached to help Havaianas analyse the brand’s current online presence and craft a content strategy that would help drive awareness and consumer engagement in Asia.

Quaker

  • Content
  • SEO

Quaker Oats wanted to drive awareness and consumption of their products across a health conscious audience in Western Europe. We created 'seek out' content, reflecting seasonal food topics, ingredient trends and informed by search queries to inspire nutritious breakfast choices using healthy, on-trend ingredients that would engage their health savvy audience, across all age groups.

Seventh Generation is a leading brand when it comes to plant-based home care products; with a purpose to be a positive force in the world, whilst helping Unilever meet its sustainable living goals.​ Seventh Generation have a commitment to safer products and a cleaner world for future generations, we work with the brand to help them grow in the Asia market via educational and informative social media content.

UFS Food Pulse

  • Content
  • SEO

Unilever Food Solutions (UFS) wanted to reach and acquire their target audience through Organic Search in order to reduce their paid media costs. UFS approached Green Park Content to explore the opportunity for the creation of a content hub that would centralize and host all their existing assets. The site was launched in February 2020 with ‘always-on’ and trending F&B food service content to win in organic traffic. Results coming soon...

MAHI

  • Content
  • SEO

With close to 15 million monthly searches for recipes in Indonesia, the region is a key market for Unilever Food products. As a result, GPC were tasked with how to effectively tap into this competitive market, and ultimately get more Indonesians to cook using Unilever Food products. In just over a year, MAHI has become the leading branded recipe website for home cooks in the country, capturing almost 500% more users compared to the closest competitor in the industry.

All Things Hair

  • Content
  • Data & Tech
  • SEO

We created an online destination content hub for ‘seek-out’ style guides, product hacks, tutorials and trends to showcase Unilever’s broad range of haircare products. With our team of SEO, content marketeers, and haircare experts, we publish over 500 pieces of content monthly across 10 different markets, with the support of three global studios. In just 18 months we generated over 19m online views and drove 1m users to the website via social channels. The project is ongoing and continues to rank on the first page for over 4,600 hair terms.