We created an online destination content hub for ‘seek-out’ style guides, product hacks, tutorials and trends to showcase Unilever’s broad range of haircare products. With our team of SEO, content marketeers, and haircare experts, we publish over 500 pieces of content monthly across 10 different markets, with the support of three global studios. In just 18 months we generated over 19m online views and drove 1m users to the website via social channels. The project is ongoing and continues to rank on the first page for over 4,600 hair terms.
Chefs want authentic, credible guidance from their peers and industry leaders, and a source of inspiration that’s a cut above the existing mass of amateur home-cook content. To meet that need we created a on-demand ‘Netflix for chefs’. Our team sourced and worked closely with over 50 top chefs across three continents to produce hundreds of inspirational training videos shot in their own kitchens by our team of food specialists. The project now operates in over 70 markets, supporting chefs by offering professional ingredients, dish inspiration, and industry best practice.
After the success of UFS Academy, Unilever Food Solutions wanted to go a step further and help tackle real industry issues. Independent research revealed that a destructive kitchen culture was commonplace in the industry, meaning the industry loses great talent as chefs burn out. In 2018 we worked with Unilever to launch the #FairKitchens initiative, designed to create a better future for chefs. With our network of 300 chefs globally, the ambition is a world where 17 million restaurants are running #FairKitchens. The project is still ongoing.
Danone came to us with an almost abandoned website: DanoneBaby. As a leader in the infant nutrition sector, the brand didn’t communicate properly with its audience. They needed relevant, engaging content to reach the consumer and a content strategy to match with a view to increase organic traffic, and ultimately increase sales. We implemented a SEO-driven editorial and content plan, analysing market trends and competitor analysis. In 23 months, we increased organic traffic, page views and sessions, and went on to position DanoneBaby as a significant player in the infant nutrition sector.
Jaguar wanted to promote, raise awareness and drive engagement for their new model, the new E-PACE compact SUV. We started with a SEO audit to assess keywords that permeated the Jaguar brand, then set to work on a content and editorial plan. To engage a new audience and raise awareness, we decided to add an interesting alternative in to the mix; we created a series of podcasts to bring a boldness that is aligned with E-PACE. The Jaguar site saw 20,000 new visitors to and stirred up activity on social, meeting the objective of brand awareness and engagement.
Drinkfinity, PepsiCo’s new brand wanted to communicate their innovative products and sustainability promise throughout their content. They needed to raise brand awareness and position themselves as a new, cool, environmentally friendly, forward-thinking brand. We developed a site taxonomy and content strategy based on keyword research and created optimised content to place within a ‘content hub’, showcasing Drinkfinity’s products, in line with the values and proposition of the brand. The hub reached 150,000 organic visits in one month and reached 2million users in total for the period of the project.