About

We created allthingshair.com, a standalone hair content hub that provides the platform for customers to discover style guides, product tips, tutorials and trends whilst giving Unilever a customer-driven environment to showcase their range of haircare products.

We now have over 60 hair care experts creating content in 10 markets with the support of 3 global studios, meaning that we publish over 500 assets every month, and continue to seek out new, local influencers to co-create content with.

Each studio runs 7 shoots per month with models sourced by our team, to produce 126 videos, 1,890 images, and 156 social assets.

We blend globally relevant trends with local content and talent to make sure that everything we produce is tailored to the market it’s for.

Branding / Web / Video

Unilever Image

Visual Brand Strategy

We created allthingshair.com, a standalone hair content hub that provides the platform for customers to discover style guides, product tips, tutorials and trends whilst giving Unilever a customer-driven environment to showcase their range of haircare products.

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Identity

We created allthingshair.com, a standalone hair content hub that provides the platform for customers to discover style guides, product tips, tutorials and trends whilst giving Unilever a customer-driven environment to showcase their range of haircare products.

Objective

Create a one stop hub for all Unilever hair care brands with the aim of competing against established publishers, platforms and devices within the world of beauty and lifestyle for haircare search terms.

Audience

Predominatey 25 - 34 year olds,female

Category

Beauty, lifestyle

Solutions

SEO, Content Strategy, Production, Localisation, Editorial, Web Development,Social,Influencers

Brand Website and eStore

We created allthingshair.com, a standalone hair content hub that provides the platform for customers to discover style guides, product tips, tutorials and trends whilst giving Unilever a customer-driven environment to showcase their range of haircare products.