(English) Green Park Content were appointed to implement a strategy that would achieve cut-through, increase top-of-mind awareness and encourage more Indonesians to cook using Unilever food products. We created an online destination, providing relevant and useful content for users looking for recipe inspiration. The content hub launched in April 2018 and by October 2020 we’d reached 66 million organic page views and 10k+ keywords are now ranking in the top 5 on Google SERP.
Criamos um hub de conteúdo digital com guias de estilo, demonstrativos, tutoriais e tendências sobre o universo de cabelo, alinhados à vasta gama de produtos Unilever.
(English) Havaianas is a lifestyle brand that is synonymous to the sandals category produced in Brazil. While Havaianas is considered the most popular flip-flop brand in the world, it doesn’t necessarily have the same brand sentiments in Asia. GPC were approached to help Havaianas analyse the brand’s current online presence and craft a content strategy that would help drive awareness and consumer engagement in Asia.
(English) Seventh Generation is a leading brand when it comes to plant-based home care products; with a purpose to be a positive force in the world, whilst helping Unilever meet its sustainable living goals. Seventh Generation have a commitment to safer products and a cleaner world for future generations, we work with the brand to help them grow in the Asia market via educational and informative social media content.
A Unilever Food Solutions opera em mais de 70 mercados, apoiando chefs oferecendo ingredientes profissionais, inspiração de pratos e as melhores práticas do setor.
A Unilever Food Solutions é uma marca global que opera em mais de 70 mercados, apoiando chefs oferecendo ingredientes profissionais de qualidade, inspiração de pratos e as melhores práticas do setor.