(English) SITUATION

Desculpe, este conteúdo só está disponível em Inglês (Eua).

    Conteúdo/SEO

    (English)

    SOLUTION

    We worked with UFS to produce localised SEO content through utilising and repurposing their existing assets globally; this included content we had initially produced for them through several other projects such as UFS Culinary Academy. The content was centralized and hosted on the UFS content hub www.food-pulse.com piloted for the Philippines market. The site was launched in February 2020 with ‘always-on’ and trending F&B food service content to win in organic traffic.

    (English)

    OUTCOME

    We produced 4 months worth of content including:

    • Content Strategy & Planning
    • 40 Editorial Articles
    • 15 Videos
    • Project Management (inc. coordinating with Unilever Agency – MRM & overseeing the website launch.

    The website launched in February 2020. Results coming soon…

    (English) Objective

    (English) To raise awareness of UFS ‘Food Pulse’ brand as a digital companion for professionals in the F&B business. And to increase content consumption through the brand.

    (English) Audience

    (English) Professional Chefs, F&B Operators/ Business Owners

    (English) Category

    (English) F&B Service

    (English) Solutions

    (English) SEO, Content