We worked with UFS to produce localised SEO content through utilising and repurposing their existing assets globally; this included content we had initially produced for them through several other projects such as UFS Culinary Academy. The content was centralized and hosted on the UFS content hub www.food-pulse.com piloted for the Philippines market. The site was launched in February 2020 with ‘always-on’ and trending F&B food service content to win in organic traffic.
We produced 4 months worth of content including:
The website launched in February 2020. Results coming soon…
(English) To raise awareness of UFS ‘Food Pulse’ brand as a digital companion for professionals in the F&B business. And to increase content consumption through the brand.
(English) Professional Chefs, F&B Operators/ Business Owners
(English) F&B Service
(English) SEO, Content