(English) SITUATION

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    Conteúdo

    (English)

    SOLUTION

    We worked with Seventh Generation to develop a communication strategy that would work for the Asia market.​ The strategy aimed to position Seventh Generation as a provider of cleaning solutions that are truly different, the products clean effectively yet contain only plant-based and non-toxic ingredients. We created a regional master toolkit and content calendar with the key message communicated throughout; that Seventh Generation is the Safer Choice for consumers who are concerned about harsh chemicals in their daily cleaning products. ​

    We setup and managed their social media accounts for the Malaysia market in November 2019 – where we produced a series of social media content that drives awareness, education and engagement to drive purchase consideration of the brand.

    (English)

    OUTCOME

    We produced 4 months worth of content including:​

    • Communication Strategy & Content Planning​
    • 180 Social Media Assets (to be rolled out in the Asia markets – Malaysia, Thailand, Vietnam)​
    • Social Media Management & Campaign rollout, publishing 36 pieces of content for Malaysia Facebook and Instagram which resulted in more than 1 Million in reach and engagement in 3 months.​
    • Social Media – Brand Audit Report & Insights for Malaysia market.​

    Ranked #1 plant-based home cleaning in Malaysia. ​

    Over 1 million in reach and engagement through 36 posts over 3 months.

    (English) Social Media