(English) SITUATION

Desculpe, este conteúdo só está disponível em Inglês (Eua).

    Conteúdo

    (English)

    SOLUTION

    We worked with Seventh Generation to develop a communication strategy that would work for the Asia market.​ The strategy aimed to position Seventh Generation as a provider of cleaning solutions that are truly different, the products clean effectively yet contain only plant-based and non-toxic ingredients. We created a regional master toolkit and content calendar with the key message communicated throughout; that Seventh Generation is the Safer Choice for consumers who are concerned about harsh chemicals in their daily cleaning products. ​

    We setup and managed their social media accounts for the Malaysia market in November 2019 – where we produced a series of social media content that drives awareness, education and engagement to drive purchase consideration of the brand.

    (English)

    OUTCOME

    We produced 4 months worth of content including:​

    • Communication Strategy & Content Planning​
    • 180 Social Media Assets (to be rolled out in the Asia markets – Malaysia, Thailand, Vietnam)​
    • Social Media Management & Campaign rollout, publishing 36 pieces of content for Malaysia Facebook and Instagram which resulted in more than 1 Million in reach and engagement in 3 months.​
    • Social Media – Brand Audit Report & Insights for Malaysia market.​

    Ranked #1 plant-based home cleaning in Malaysia. ​

    Over 1 million in reach and engagement through 36 posts over 3 months.

    (English) Objective

    (English) To drive brand awareness, education and engagement of Seventh Generation and its purpose through social media in Asia (Malaysia, Thailand and Vietnam).

    (English) Audience

    (English) Natural Health Lover: Millennial parents, pregnant mums, concerned alleviators and green living enthusiasts

    (English) Category

    (English) FMCG, Plant-Based Home Cleaner ​

    (English) Solutions

    (English) Communication Strategy & Content Production (for Social Media), Social Media Management

    (English) Social Media