We combined search insights, new recipe development, editorial, video and image production to create new recipe pages that would inspire better breakfast choices, whilst performing in search. Our in-house food specialists and global production team set to work to create deliciously tempting video and image content. Our tech team implemented a beautiful refresh of the Quaker recipe website to encourage new customers to discover exciting ways to enjoy the range of Quaker products to start their day.
(English) Drive penetration & consumption of Quaker Oats in Western Europe
(English) Broad audience, health-conscious
(English) Search-driven recipes supported by video and image assets for new website