(English) SITUATION

Desculpe, este conteúdo só está disponível em Inglês (Eua).

    Data & Technologia

    (English)

    SOLUTION

    Through understanding the brand, competitors and exploring consumer behaviour and conversations online, we were able to provide insights that would help Havaianas inform their content marketing strategies and brand building efforts to position flip-flops as fashionable and wearable all year round.These learnings also aimed to validate the brand’s communication plans that resonate with the local audiences and improve brand relevance and considerations among younger consumers and millennials.

    (English)

    OUTCOME

    We conducted in-depth research to understand the digital landscape on open-toe footwear in Indonesia & Myanmar (over 6 months period); providing insights and recommendations on content strategies that would inform their marketing efforts including:

    • Qualitative Research via Focus Group Study (only for Indonesia market)
    • Social Media Listening​
    • Social Media Brand & Competitors Audit 

    We only provided research, insights and recommendations.

    (English) Objective

    (English) To understand the current brand sentiments across the Asia markets to plan 2020

    (English) Audience

    (English) Image Conscious, Experiential Travellers & Passionate Millennials

    (English) Category

    (English) Lifestyle, Open-Toe Footwear

    (English) Solutions

    (English) Focus Group Discussion, Social Media Listening, Social Media Audit

    (English) Social Media