(English) Situation

Aproveitamos nosso balcão programático de comércio do Telescópio para promover Endsleigh para os alunos e seus pais durante a Semana de Freshers campanha.

Teste e otimização em uma variedade de criativos e distribuição redes deu excelente desempenho

Unilever Image

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Solution

Our programmatic advertising team leveraged our Telescope programmatic trade desk to promote Endsleigh to students and their parents during the ‘Fresher’s Week’ campaign. By using a combination of programmatic prospecting and retargeting activity and rigorous A/B testing of copy, we distributed the content across premium distribution networks to reach the two audiences. Programmatic drove impressive results for the Endsleigh campaign. Here’s what they had to say about it:

“Thank you so much to the team for all of their help with this campaign – not only was it a success, but they were really proactive throughout and always on hand to answer our (many) questions. Green Park Content are an absolute pleasure to work with, and I would have no hesitation in recommending them.”

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(English) Decrease in CPC

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Results

  • Increased CTR by 15%
  • Decreased CPC by 35%
  • Optimised to achieve page dwell time of 1 minute 20 seconds using Google Analytics data

(English) Objective

(English) Brand awareness campaign to drive traffic volume to blog site for a 'Freshers Week' campaign

(English) Audience

(English) Students (18 years old) and parents (40+ years old)

(English) Category

(English) Insurance, Finance

(English) Solutions

(English) Programmatic (native)