Social Media Manager (French Speaking)

Green Park Content is an award-winning global agency with offices in London, Jakarta, Singapore, New York and Sao Paulo. 

We specialise in digital content that connects with your audience, at the right time, in the right way. We bring data-driven insight and expertise in ‘always on’ SEO content to inform exceptional creative execution that can be measured, forecasted and drives results.

Our clients include Unilever, PepsiCo, N26, Danone, Campari and many more.

We are looking for a bilingual (English and French) Social & Community Manager who has a strong understanding of social media channels, content and trends to work on an exciting project. You’ll be working as part of a digital team within an innovation hub, managing the global Instagram channel for Lipton Ice Tea and Pure Leaf Ice Tea as well as providing social support and best practice for other global brands. This is a really exciting opportunity to initiate change and push creative boundaries, delivering content that has a real impact.

While the hub is working remotely for now, in the future the candidate will be based out of Leatherhead within the brand offices, with occasional days working from home. Full-time 12-month fixed contract (with possibility to extend).

Responsibilities:

This digital innovation hub operates in an agile way to deliver results on global brands spanning various markets across EMEA, APAC and North America. The Social & Community Manager will work closely with the hub lead and other hub members, including the Design team, to plan and manage content for a new global Instagram channel that aligns back to the overarching strategy.

Working in a fast-paced environment, the successful candidate needs to be able to hit the ground running and demonstrate a deep understanding of and passion for social media platforms, technologies and trends.

Reporting into the hub lead, the Social & Community Manager has four areas of responsibility (specific duties of each are explained below):

Insights & Channel Planning

  • Support the hub lead in the deployment of the social media strategy to align with business goals
  • Act as the gatekeeper for this social strategy, ensuring social content and comms align back to this at all times
  • Audit existing brand channels and make recommendations based on what competitors are doing well on social
  • Stay up-to-date with current technologies and trends in social media, including tools and applications
  • Suggest and implement new social features or formats, where these are in support of the channel’s objectives and KPIs
  • Work closely with the Insights team in drafting actionable recommendations based out of key learnings

Content Planning

  • Work closely with the hub lead on the creation of a content calendar for the channel that reflects Always On and Campaign needs
  • Provide direction to the Design team for the creation of social assets. Review and feedback on assets based on social best practice
  • Liaise with agencies and content curators
  • Produce copy for assets and posts, ensuring tone of voice is aligned to the brand guidelines
  • Use social listening to stay up to date on any trending topics that might be relevant for the brand. Suggest ways to respond to this on social through agile content creation

Channel Management

  • Schedule and publish social posts in line with the approved content calendar
  • Monitor the performance of the channel and content on a daily basis and share any interesting insights or observations
  • Communicate with followers, respond to queries in a timely manner
  • Monitor customer comments and reviews

Reporting

  • Create a weekly reporting template, in line with the channel objectives and KPIs
  • Report back on performance using channel analytics and Hootsuite
  • Make recommendations based on social data, for future content development and channel growth

 Requirements:

  • Fluency in both English and French
  • Minimum of 2 years working experience in social media, with at least 1 year of this time being in a Social Media Manager position
  • Social brand experience is mandatory, global brands is a plus
  • Experience using social platform analytics and interpreting data. Experience with Hootsuite a plus
  • Excellent copywriting skills

Soft skills:

  • Social media
  • Digital communications
  • Creative-thinker
  • Proactive
  • Team player
  • Solution-oriented
  • Results-focused
  • Analytical
  • Time and deadline management

Our Team

We are the tech and talk operating at the core of content marketing, digital strategy, and technological expertise. Our dedicated team of content and SEO experts, editors, journalists, designers, photographers and videographers are with clients every step of the way when it comes to ensuring that their brands connect with the right audience. We create original and inspiring content that is relevant, innovative, and easily searchable.

Our results-oriented team helps clients to foster growth and thrive in the global digital landscape, through data discovery, editorial planning, sharp content, and innovative distribution—all underpinned by our SEO methodology.

If this sounds like your dream role