How America Eats: Crafting food inspiration for the US market


Knorr Recipe Inspiration

Our insight-driven approach

We commissioned a survey of 2,000 Americans to gain insights and data on how they prepare food at home – and what barriers they encounter.

The data was visualised with an interactive map, and US food publishers engaged by our outreach team to feature the content, resulting in some fantastic coverage across the web and social channels!

Check out the map and recipe images below:

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Insights - Production - Distribution

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