Brand awareness campaign combining content with paid distribution

Endsleigh Insurance

Endsleigh programmatic branding campaign

Targeted content distribution

We leveraged our Telescope programmatic trade desk to promote Endsleigh to students and their parents during the Freshers’ Week campaign.

Testing and optimising across a range of creatives and distribution networks gave excellent performance:

RESULTS

  • Increased CTR by 15%
  • Decreased CPC by 35%
  • Optimised to achieve page dwell time of 1 minute 20 seconds using Google Analytics data

Client Testimonial

Here’s what the Endsleigh team had to say about it:

“Thank you so much to the team for all of their help with this campaign – not only was it a success, but they were really proactive throughout and always on hand to answer our (many) questions.

Green Park Content are an absolute pleasure to work with, and I would have no hesitation in recommending them.”

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