All Things Hair content ranks on the first page of results for 4600 hair terms and over the past 18 months we have generated over 19m online views, with 50% coming from organic, and 2.6m direct searches for All Things Hair as the brand we’re building.
We’re delivering massive ROI for Unilever compared to their paid search costs.
People aren’t only looking for hair inspiration on websites, so we’ve expanded All Things Hair to Instagram, Pinterest, Twitter, Facebook, TV and instore with live All Things Hair experiences.
Our social channels drive over 1,000,000 users to the website as people find inspiration and take a closer look at the products they need to create the style.
We’re now developing voice search capability and content, and rolling out e-commerce functionality in key markets, meaning that people will be able to discover and buy All Things Hair products online, instore or wherever they find their inspiration.