Multi-award-winning content marketing agency Green Park Content (GPC) launched Malaysia’s first-ever English language wellness content hub to establish a powerful online presence for an integrated healthcare company. Responding to a booming interest in holistic health and wellbeing in Malaysia, the groundbreaking hub “All Things Health” will enable unparalleled access to easy-to-understand, trustworthy articles written by health editors, physicians, and wellness experts and cover key health and wellness categories such as nutrition, mental health, balance, and parenthood.
GPC’s client is a Singapore-headquartered company with a strong foundation and consistent track record in health and wellness, and a relentless motivation for research and development. They aim to modernise and universalise traditional healing by making healthcare solutions and resources more widely accessible and ready to empower today’s consumers. Following the overwhelming, positive reception for “All Things Health” in Malaysia and USA, the company now has plans to expand the content hub to other markets in the future.
GPC’s proven and award-winning expertise in SEO and brand publishing has made “All Things Health” a resounding success. Created with the agency’s extensive knowledge of helping brands drive organic traffic and staying on top of the ever-changing SEO and digital landscape, the “All Things Health” content hub is now addressing Malaysians’ growing demand for health and wellness information – with over 5-million category searches of health and wellness topics in the country per month.
“We’re delighted that “All Things Health” has gained, and impact made since its launch in late August,” commented newly appointed GPC APAC Head of Operations Martin Niens. “We built a strong foundation for the “All Things Health” content hub, using the perfect synergy of a headless CMS and world-class SEO strategy to showcase some truly amazing pieces of content which engage and empower our audiences into action.”
Green Park Content has an impressive track record of helping global brands amplify their digital presence to a worldwide audience. GPC has 5-hub offices in Singapore, Jakarta, London, São Paulo, and New York. The agency has created several of Asia’s most successful content hubs, including AllThingsHair.com, MasakApaHariIni.com, and BeautyHub.PH. Each content hub allows brands to own their audiences, capture first party data and save millions in paid media.
One of the fastest growing agencies in the APAC region, Green Park Content specialises in SEO and tech, content, social media, and creative production. Their roster of world-class clients include: Unilever, Danone, Reckitt, Nestle, Kodak, Unilever Food Solutions, Sunglass Hut, Havaianas, Knorr, Lipton, PepsiCo, Ricola and AIA.
GPC Creative and Global Brand Head Fe Husaint stated, “We’re extremely proud to produce this innovative, pioneering and purposeful content hub. When GPC began this game-changing undertaking, we understood that the pandemic encouraged people to take charge of their own health. In that vein, “All Things Health” aims to meet consumers needs in the moment and answer the unique health concerns today, educating and inspiring them to live a healthy and well-balanced life.”
“The natural wellness-based content hub aims to achieve our client’s objective of appealing to a younger, broader, modern audience. “All Things Health” widens the reach of natural, holistic practices, providing research-backed content to help health seekers and their families have the best health at all life stages,” continued Husaint.
According to GPC APAC Head of Search Experience and Innovation, Ayie Austria, GPC has saved brands millions in paid media and driven a tremendous increase in organic traffic by utilising best-in-class SEO strategies and curating highly impactful editorial content. Austria stated that “Companies realise the importance of investing in brand publishing to build long-term value through deeper engagement and more purposeful relationships with their audiences. “All Things Health” achieves this objective by engaging and creating meaningful conversations with young, digitally-savvy consumers and building a loyal audience.”
Based on an inclusive “natural wellness for all” concept, consumers now have access to expert health advice based on the proven wellness solutions. Visit the AllThingsHealth.com site for more information.
Reckitt Hygiene Commercial launches an unbranded cleaning Content Hub “Cada Casa um Caso” for the Brazilian market with global marketing agency partner Green Park Content (GPC).
Reckitt Hygiene Commercial is the largest division of the Reckitt Group worldwide and multinational consumer goods company in hygiene, health and nutrition with major brands in its portfolio such as Veja, Vanish, SBP and Lysol.
“Cada Casa um Caso” is an online platform that will bring 60 new articles per month with hygiene and cleaning tips for various types of situations, besides acting as an important data intelligence asset for Reckitt Hygiene Comercial’s e-commerce team. The company’s market share in the digital channel is already 1.7 times greater than offline.
Daniel Domingues, Reckitt Hygiene Commercial E-Commerce Latam Director, comments: “The Content Hub aims to bring us closer to our consumers in an increasingly data-driven way, in which we identify their interests and offer solutions based on our expertise in the segment”.
The Content Hub “Cada Casa um Caso” occurs at an opportune moment. Data from Ebit | Nielsen shows that the cleaning category was one of the fastest growing in the digital channel – behind only the Pet and Easter segments – comparing the first half of 2021 with 2020. The same research shows that the increase in the category of quick turnover products, which includes cleaning products, was 8.9% in revenue and 10% in orders during the period.
In addition, GPC during the category assessment identified that organic searches on Google within the Reckitt Hygiene Commercial brand niche shows an unexplored universe of 7 million monthly searches in the cleaning and home care territory. Thus, the Content Hub emerged to meet this demand with educational content for the various environments, care and moments.
“Cada Casa um Caso” was conceived and developed by GPC. Guilherme Brum, Managing Director of GPC for Latin America shares, “We were honored to share with Reckitt Hygiene Commercial, such a contemporary view on building proprietary audiences. In order to develop a high-performance organic platform, we conducted a deep analysis of search behavior, which defines (and daily guides) all Technology and Content parameters throughout the project development. To guarantee performance, quality and credibility to the publications of “Cada Casa um Caso”, we count on our own Tech Stack, operated by a team of journalists experts in the subject”.
Visit Cada Casa um Caso and learn about the latest cleaning tips and tricks.