SITUATION

Unilever Food Solutions (UFS) wanted to reach and acquire their target audience through Organic Search in order to reduce their paid media costs. UFS approached Green Park Content to explore the opportunity for the creation of a content hub that would centralize and host all their existing assets. Green Park Content used this opportunity to leverage one of their existing platforms – Food Pulse, a rating and review App made for Chefs and restaurant owners.

    Content/SEO

    SOLUTION

    We worked with UFS to produce localised SEO content through utilising and repurposing their existing assets globally; this included content we had initially produced for them through several other projects such as UFS Culinary Academy. The content was centralized and hosted on the UFS content hub www.food-pulse.com piloted for the Philippines market. The site was launched in February 2020 with ‘always-on’ and trending F&B food service content to win in organic traffic.

    OUTCOME

    We produced 4 months worth of content including:

    • Content Strategy & Planning
    • 40 Editorial Articles
    • 15 Videos
    • Project Management (inc. coordinating with Unilever Agency – MRM & overseeing the website launch.

    The website launched in February 2020. Results coming soon…

    Objective

    To raise awareness of UFS ‘Food Pulse’ brand as a digital companion for professionals in the F&B business. And to increase content consumption through the brand.

    Audience

    Professional Chefs, F&B Operators/ Business Owners

    Category

    F&B Service

    Solutions

    SEO, Content