SITUATION

Seventh Generation is a leading brand when it comes to plant-based home care products; with a greater purpose to be a positive force in the world whilst helping Unilever meet its sustainable living goals.Introducing the brand to the Asia market, Seventh Generation have a commitment to safer products and a cleaner world for future generations, we work with Seventh Generation to educate the markets through social media content that educates and informs.

SOLUTION

We worked with Seventh Generation to develop a communication strategy that would work for the Asia market.The strategy aimed to position Seventh Generation as a provider of cleaning solutions that are truly different, the products clean effectively yet contain only plant-based and non-toxic ingredients. We created a regional master toolkit and content calendar with the key message communicated throughout; that Seventh Generation is the Safer Choice for consumers who are concerned about harsh chemicals in their daily cleaning products. 

We setup and managed their social media accounts for the Malaysia market in November 2019 – where we produced a series of social media content that drives awareness, education and engagement to drive purchase consideration of the brand.

OUTCOME

We produced 4 months worth of content including:

  • Communication Strategy & Content Planning
  • 180 Social Media Assets (to be rolled out in the Asia markets – Malaysia, Thailand, Vietnam)
  • Social Media Management & Campaign rollout, publishing 36 pieces of content for Malaysia FB & IG which resulted in more than 1 Million in reach and engagement in 3 months.
  • Social Media – Brand Audit Report & Insights for Malaysia market.

Ranked #1 plant-based home cleaning in Malaysia. 

Over 1 million in reach and engagement through 36 posts over 3 months.

Objective

To drive brand awareness, education and engagement of Seventh Generation and its purpose through social media in Asia (Malaysia, Thailand and Vietnam).

Audience

Natural Health Lover: Millennial parents, pregnant mums, concerned alleviators and green living enthusiasts

Category

FMCG, Plant-Based Home Cleaner ​

Solutions

Communication Strategy & Content Production (for Social Media), Social Media Management

Social Media