Seventh Generation is a leading brand when it comes to plant-based home care products; with a greater purpose to be a positive force in the world whilst helping Unilever meet its sustainable living goals. Introducing the brand to the Asia market, Seventh Generation have a commitment to safer products and a cleaner world for future generations, we work with Seventh Generation to engage the markets through social media content that educates and informs.
Content
We worked with Seventh Generation to develop a communication strategy that would work for the Asia market. The strategy aimed to position Seventh Generation as a provider of cleaning solutions that are truly different, the products clean effectively yet contain only plant-based and non-toxic ingredients. We created a regional master toolkit and content calendar with the key message communicated throughout; that Seventh Generation is the Safer Choice for consumers who are concerned about harsh chemicals in their daily cleaning products.
We setup and managed their social media accounts for the Malaysia market in November 2019 – where we produced a series of social media content that drives awareness, education and engagement to drive purchase consideration of the brand.
We produced 4 months worth of content including:
Ranked #1 plant-based home cleaning in Malaysia.
Over 1 million in reach and engagement through 36 posts over 3 months.
| Objective | To drive brand awareness, education and engagement of Seventh Generation and its purpose through social media in Asia (Malaysia, Thailand and Vietnam). |
| Audience | Natural Health Lover: Millennial parents, pregnant mums, concerned alleviators and green living enthusiasts |
| Category | FMCG, Plant-Based Home Cleaner |
| Solutions | Communication Strategy & Content Production (for Social Media), Social Media Management |
