SITUATION

Havaianas is a lifestyle brand that is synonymous to the sandals category produced in Brazil. And while Havaianas is considered the most recallable flip-flop brand in the world, it doesn’t necessarily have the same brand sentiments in Asia.So we were engaged to help Havaianas analyse the brand’s current online presence and craft a content strategy that would help drive awareness and consumer engagement in Asia – starting with the Indonesia and Myanmar market. 

    Data & Tech

    SOLUTION

    Through understanding the brand, competitors and exploring consumer behaviour and conversations online, we were able to provide insights that would help Havaianas inform their content marketing strategies and brand building efforts to position flip-flops as fashionable and wearable all year round.These learnings also aimed to validate the brand’s communication plans that resonate with the local audiences and improve brand relevance and considerations among younger consumers and millennials.

    OUTCOME

    We conducted a deep-dive research to understand the digital landscape on open-toe footwear in Indonesia & Myanmar (over 6 months period); providing insights and recommendations on content strategies that would inform their marketing efforts including:

    • Qualitative Research via Focus Group Study (only for Indonesia market)
    • Social Media Listening​
    • Social Media Brand & Competitors Audit 

    We only provided research, insights and recommendations.

    Objective

    To understand the current brand sentiments across the Asia markets to plan 2020

    Audience

    Image Conscious, Experiential Travellers & Passionate Millennials

    Category

    Lifestyle, Open-Toe Footwear

    Solutions

    Focus Group Discussion, Social Media Listening, Social Media Audit

    Social Media