Situation

CoinSchedule were experiencing a decline in search performance. For a company that list and rate cryptocurrency token sales and ICOs, visibility and credibility are vital.

It was crucial for CoinSchedule to increase their SEO and regain their position as a top-ranking cryptocurrency industry reference.

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Solution

Green Park Content conducted a full technical SEO audit, creating a search-driven content plan. We produced over 90 search optimised articles and infographics, ensuring that coinschedule.com was visible as the key ICO authority and remained front of mind throughout the investment journey.

As digital currency investment has moved in to the mainstream, a knowledge gap has been identified in newcomers to the crypto investment market.

We’re now producing additional educational resources to make investment accessible, and help investors navigate their options and avoid common pitfalls.

The campaign is ongoing, we will have full results soon.

Results

Objective

Reverse search decline and increase visibility

Audience

Investors

Category

Finance, Cryptocurrency

Solutions

SEO, Content Strategy