The most comprehensive portal for women with curly hair.
Launch date: June, 2015
Reach, entertain and build the curly hair community in Brazil.
We developed a content hub for women with curly hair on the Brazilian website Meu Crespo.
Fully integrated with TRESemmé’s e-commerce solution, it was designed to turn an captive audience into potential clients. We provided inspiring content on curly hair, as well as style, fashion and beauty advice, to establishing the brand as a true expert.