Leroy Merlin

Improving the online shopping experience.


Launch date: December, 2015

Objective: Rank first for organic search results.

We created a volume short-form product articles, in order for the products to be ‘feature first’  in organic search results.

Long-form articles were created to provide a more in-depth connection with clients, through addressing their inquiries during their purchase journey.

Short-form articles
Long-form articles published during the test phase